4. How do I use email marketing to nurture leads and drive conversions?
Email marketing is an effective way to stay connected with potential customers and nurture them through the buying journey. Build an email list by offering valuable content or incentives. Segment your email list based on demographics, interests, and behavior to send targeted and personalized email campaigns. Use email automation to send drip campaigns that provide educational content, product updates, and special offers, nurturing leads and guiding them towards conversions.
5. How can paid advertising help me reach a wider audience and generate leads?
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